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Sunday, September 20, 2009

How Home Staging can help Realtors

Being a home stager has many sides to it. There is the education side - where we are always looking at model homes, learning tricks and tips for making our clients homes look ready for sale. There is the client side - where we get to meet wonderful people and help them move to the next station in life. And there is the realtor side - which is where we can help build business for them.

So how do Stagers help Realtors? And how can we help each other?

Incorporating Professional Staging Into Your Listing Presentation….

Gives You More Control – That’s right. Here’s a common scenario for you, the seller may desire a certain dollar amount for the home but you know that unless some changes are made, the seller won’t get it. By incorporating the first step in the home staging process, a Staging Consultation, you are controlling more of the outcome of the sale.

Gives You Credibility and Differentiation- When you’re focused on your own field of interest and outsource to professionals it gives you added credibility in what you’re good at – selling homes!

Protects Your Relationship and Listing - You have to have a strong client relationship that gets you through the entire escrow process. Home staging is a form of constructive criticism that sometimes addresses hard, personal issues like smell and cleanliness. Your clients EXPECT a professional stager to instruct them on these issues but are not completely comfortable with you as their Realtor doing this.

Is A LOT Less Expensive Than You Think – We have Realtor Partner Packages that start as low as a simple Staging Consultation which will usually result in a day of staging (paid by the now engaged seller), gorgeous photos of prepared rooms for your online marketing campaign, and an Action Plan for the seller to do more to make their home desirable. The cost of staging is MUCH less than the first price reduction!

1 thoughts and revelations:

Toronto staging professionals said...

Hello and thank you for your post. Because I also work in a team of home stagers I must say that home staging has a lot to do with spotting any new design trends and of course talent. However, I believe that our work pays in the end and our clients appreciate it.

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